Newsletter Sponsorship 2026 Statistics (Updated September)

How much does a newsletter sponsorship cost

1. 1

   beehiiv's newsletter sponsorship pricing guide puts mid-sized newsletters (5,000 to 50,000 subscribers) at $500 to $3,000 per placement, with most around $1,000 to $1,500.

   Source: beehiiv, 2025 ^[1]

2. 2

   The same beehiiv guide says most newsletters with 50,000 to 100,000 subscribers charge $3,000 to $7,000 per placement.

   Source: beehiiv, 2025 ^[1]

3. 3

   According to beehiiv, newsletters just starting to monetize should expect $50 to $250 per placement.

   Source: beehiiv, 2025 ^[1]

4. 4

   beehiiv reports that TLDR charges around $15,000 for a primary sponsorship.

   Source: beehiiv, 2025 ^[1]

5. 5

   Paved's 2026 rate guide recommends a flat fee of 2.5% to 5% of the subscriber count, which works out to about $250 to $500 per placement for a 10,000-subscriber list.

   Source: Paved, 2026 ^[2]

6. 6

   Letterhead's 2026 packages guide says a 10,000-subscriber newsletter might charge $500 to $1,500 per send as a flat fee.

   Source: Letterhead, 2026 ^[3]

7. 7

   MailerLite's guide to newsletter advertising says most creators start in the $100 to $500 range per placement and raise prices after a few successful sponsors.

   Source: MailerLite, 2025 ^[4]

What CPM do newsletters charge

1. 8

   The median newsletter sponsorship CPM in SponsorHawk's newsletter directory is $22.58; the middle half of newsletters charge $8.89 to $40.

   Source: SponsorHawk · listings added 2021-02 to 2025-03 · 166 newsletters with a listed slot price and subscriber count · method

2. 9

   In SponsorHawk's directory, newsletters under 10,000 subscribers have a median CPM of $32.87, against $6.67 for newsletters with 100,000 or more.

   Source: SponsorHawk · listings added 2021-02 to 2025-03 · 54 newsletters under 10,000; 31 at 100,000+ · method

3. 10

   beehiiv puts typical newsletter CPMs at $10 to $75, depending on audience quality and niche.

   Source: beehiiv, 2025 ^[1]

4. 11

   Specialised B2B newsletters often command $50 to $100+ CPMs, while broad consumer newsletters sit closer to $15 to $35, according to beehiiv.

   Source: beehiiv, 2025 ^[1]

5. 12

   Letterhead's 2026 packages guide says general newsletter CPMs often range from $15 to $75, and specialised B2B newsletters sometimes pass $100.

   Source: Letterhead, 2026 ^[3]

6. 13

   Letterhead's 2025 ad pricing guide gives typical newsletter ad rates of $10 to over $30 CPM.

   Source: Letterhead, 2025 ^[5]

7. 14

   Indiegraf, which runs local news publications, says newsletter CPMs average $10 to $30, and niche publications can reach $50 or more.

   Source: Indiegraf, 2025 ^[6]

8. 15

   Paved's 2026 guide says a marketing newsletter with a 60% open rate, above the 40% category average, could justify a $35 to $40 CPM.

   Source: Paved, 2026 ^[2]

9. 16

   Revenews, a newsletter about newsletter ad sales, estimated in 2024 that most newsletter CPMs sit in the $25 to $50 range.

   Source: Revenews, 2024 ^[7]

10. 17

    The same Revenews piece says newsletters with founder audiences charge over $100 CPM for a main ad slot.

    Source: Revenews, 2024 ^[7]

11. 18

    Passionfroot, a creator sponsorship marketplace, puts the average newsletter ad cost per click at $2.00, against $3.56 for Instagram ads and $5.26 for LinkedIn ads.

    Source: Passionfroot, 2024 ^[8]

12. 19

    Paved says its top-performing newsletter publishers earn as much as $5.00 per click.

    Source: MailerLite, 2025 ^[4]

Which companies sponsor newsletters

1. 20

   SponsorHawk's newsletter data holds 8,917 sponsor placements by 2,294 companies across 390 newsletters, dated December 2023 to August 2025.

   Source: SponsorHawk · 2023-12-17 to 2025-08-10 · 8,917 placements · method

2. 21

   HubSpot was the most frequent newsletter sponsor in SponsorHawk's data with 252 placements, followed by Guidde (207) and Vanta (153).

   Source: SponsorHawk · 2023-12-17 to 2025-08-10 · 8,917 placements · method

3. 22

   55.4% of newsletter sponsors in SponsorHawk's data (1,272 of 2,294) appear only once, and 25.3% (581) sponsored two or more different newsletters.

   Source: SponsorHawk · 2023-12-17 to 2025-08-10 · 2,294 sponsors · method

4. 23

   Software and AI companies bought 41.1% of the newsletter placements in SponsorHawk's data (2,142 software, 1,522 AI).

   Source: SponsorHawk · 2023-12-17 to 2025-08-10 · 8,917 placements · method

5. 24

   Header sponsorships were 41.4% of newsletter placements in SponsorHawk's data (3,691), ahead of sponsored content at 26.9% (2,399).

   Source: SponsorHawk · 2023-12-17 to 2025-08-10 · 8,917 placements · method

6. 25

   SponsorGap tracked 10,017 newsletter sponsorships across 10 industries from April to June 2026.

   Source: SponsorGap, 2026 ^[9]

7. 26

   Shopify had the most newsletter ad placements in SponsorGap's Q2 2026 data, with 121.

   Source: SponsorGap, 2026 ^[9]

8. 27

   In SponsorGap's Q2 2026 data, Wispr Flow was second with 76 placements and Kalshi third with 64.

   Source: SponsorGap, 2026 ^[9]

9. 28

   SponsorSignals counted 628 active sponsors and 1,976 newsletter placements in December 2025.

   Source: SponsorSignals, 2025 ^[10]

10. 29

    AI and machine learning platforms were the largest sponsor category in December 2025, with 681 placements from 200 sponsors (34%), according to SponsorSignals.

    Source: SponsorSignals, 2025 ^[10]

11. 30

    Wispr Flow was the most active newsletter advertiser in December 2025 with 29 placements, a 1.5% share, according to SponsorSignals.

    Source: SponsorSignals, 2025 ^[10]

12. 31

    Axios Daily Essentials carried 58 sponsor placements in December 2025, the most of any newsletter SponsorSignals tracked.

    Source: SponsorSignals, 2025 ^[10]

13. 32

    In January 2026 SponsorSignals counted 636 active sponsors and 1,917 placements, and Wispr Flow led again with 51 placements (2.7%).

    Source: SponsorSignals, 2026 ^[11]

How much money moves through newsletter ads

1. 33

   beehiiv's Ad Network pays out more than $1 million a month to publishers, with newsletters from 1,000 to over a million subscribers.

   Source: beehiiv, 2026 ^[12]

2. 34

   beehiiv's Ad Network page shows $37,872,727 earned by beehiiv creators so far.

   Source: beehiiv, 2026 ^[13]

3. 35

   Morning Brew generated about $50 million in revenue in 2021, more than double its $20 million in 2020, co-founder Austin Rief told CNBC.

   Source: CNBC, 2022 ^[14]

4. 36

   Morning Brew's main newsletter passed 4 million subscribers in March 2022, eight months after reaching 3 million.

   Source: CNBC, 2022 ^[14]

5. 37

   When HubSpot bought The Hustle in 2021, its flagship newsletter had 1.5 million subscribers.

   Source: TechCrunch, 2021 ^[15]

How many people read newsletters

1. 38

   The median open rate listed by newsletters in SponsorHawk's directory is 42%.

   Source: SponsorHawk · listings added 2021-02 to 2025-03 · 129 newsletters listing an open rate · method

2. 39

   30% of U.S. adults get news from email newsletters at least sometimes: 6% often and 24% sometimes, in a Pew Research Center survey of 5,153 adults.

   Source: Pew Research Center, 2026 ^[16]

3. 40

   43% of U.S. adults never get news from email newsletters, and another 26% rarely do.

   Source: Pew Research Center, 2026 ^[16]

4. 41

   Only 3% of Americans name newsletters as their preferred platform for news, compared with 34% for television.

   Source: Pew Research Center, 2026 ^[16]

5. 42

   7% of U.S. adults paid or gave money to a news-focused email newsletter in the past year.

   Source: Pew Research Center, 2026 ^[16]

6. 43

   71% of U.S. newsletter readers subscribe to fewer than five newsletters, and 3% subscribe to more than 10.

   Source: Pew Research Center, 2026 ^[16]

7. 44

   62% of U.S. newsletter readers say they do not end up reading most of the newsletters they receive.

   Source: Pew Research Center, 2026 ^[16]

8. 45

   beehiiv publishers sent 28 billion emails in 2025 and reached more than 255 million unique readers.

   Source: beehiiv, 2026 ^[17]

9. 46

   Open rates across beehiiv newsletters averaged above 41% in 2025.

   Source: beehiiv, 2026 ^[17]

10. 47

    Substack passed 5 million paid subscriptions in March 2025, less than four months after crossing 4 million.

    Source: Substack, 2025 ^[18]

How much newsletter creators earn

1. 48

   46% of newsletter creators agree that newsletters generate ad revenue more quickly than podcasts, videos or websites, in HubSpot's 2025 survey.

   Source: HubSpot, 2025 ^[19]

2. 49

   25% of newsletter creators saw substantial profit growth in the past year, and 45% expect profits to rise significantly over the next 12 months.

   Source: HubSpot, 2025 ^[19]

3. 50

   55% of newsletter creators believe earning newsletter revenue will become substantially more difficult by 2030 (a prediction).

   Source: HubSpot, 2025 ^[19]

4. 51

   Among newsletter creators who use no personalization, 23% make $0 a month and 43% make $1 to $100 a month.

   Source: HubSpot, 2025 ^[19]

5. 52

   Paid subscription revenue on beehiiv reached $19 million in 2025, up 138% from $8 million in 2024.

   Source: beehiiv, 2026 ^[20]

6. 53

   About 6 of every 1,000 subscribers to a beehiiv newsletter with paid subscriptions pay for it.

   Source: beehiiv, 2026 ^[20]

7. 54

   $10 a month and $100 a year are the standard paid newsletter prices on beehiiv across nearly every industry and list size.

   Source: beehiiv, 2026 ^[20]

How many newsletter clicks are real

1. 55

   87.3% of all click activity on Omeda's email platform in Q1 2026 came from non-human sources, across 1.77 billion emails.

   Source: Omeda, 2026 ^[21]

2. 56

   Newsletters produced 60.1% of all clicks on Omeda's platform in Q1 2026 and 83.4% of human clicks.

   Source: Omeda, 2026 ^[21]

3. 57

   GlueLetter's 2026 analysis of 105 million newsletter link clicks found 56% were artificial.

   Source: Omeda, 2026 ^[21]

4. 58

   AWeber told Inbox Collective that only about 5% of clicks on its platform come from bots.

   Source: Inbox Collective, 2024 ^[22]

5. 59

   Omeda told Inbox Collective that bots accounted for 77% of clicks through its platform in one month (June) and 58% in another (August).

   Source: Inbox Collective, 2024 ^[22]

Frequently asked questions

How much does a newsletter sponsorship cost?

It depends mostly on list size. beehiiv's pricing guide puts newsletters with 5,000 to 50,000 subscribers at $500 to $3,000 per placement and those with 50,000 to 100,000 at $3,000 to $7,000. In SponsorHawk's directory of 166 priced newsletters, the median slot price is $100 under 10,000 subscribers and $1,600 at 100,000 or more.

What is a typical newsletter sponsorship CPM?

The median listed CPM in SponsorHawk's directory is $22.58, with the middle half of newsletters between $8.89 and $40. Publisher guides give wider ranges: beehiiv says $10 to $75, Indiegraf says $10 to $30, and specialised B2B newsletters often charge $50 to $100 or more.

Do smaller newsletters charge a higher CPM?

Yes, in SponsorHawk's data. Newsletters under 10,000 subscribers have a median CPM of $32.87; newsletters with 100,000 or more have a median of $6.67. Median slot price still rises with size, from $100 under 10,000 subscribers to $1,600 at 100,000 or more.

Which companies sponsor newsletters the most?

In SponsorHawk's 8,917 placements from December 2023 to August 2025, HubSpot had the most with 252, then Guidde and Vanta. SponsorGap's Q2 2026 data had Shopify first with 121 placements, and SponsorSignals had Wispr Flow first in December 2025 and January 2026. Software and AI companies bought 41.1% of the placements SponsorHawk tracks.

How many newsletter clicks come from bots?

Omeda found that 87.3% of clicks on its email platform in Q1 2026 came from non-human sources. AWeber told Inbox Collective the share on its platform is about 5%, so the rate varies a lot by sender and audience. beehiiv's Ad Network pays its cost-per-click campaigns on verified clicks.

Sources

1. [1]beehiiv. “Newsletter sponsorship cost”. 2025.↑1 ↑2 ↑3 ↑4 ↑10 ↑11
2. [2]Paved. 2026.↑5 ↑15
3. [3]Letterhead. “Newsletter sponsorship packages guide”. 2026.↑6 ↑12
4. [4]MailerLite. 2025.↑7 ↑19
5. [5]Letterhead. “Newsletter ad pricing guide”. 2025.↑13
6. [6]Indiegraf. 2025.↑14
7. [7]Revenews. 2024.↑16 ↑17
8. [8]Passionfroot. 2024.↑18
9. [9]SponsorGap. 2026.↑25 ↑26 ↑27
10. [10]SponsorSignals. “December 2025 Newsletter Sponsorship Report”. 2025.↑28 ↑29 ↑30 ↑31
11. [11]SponsorSignals. “January 2026 Newsletter Sponsorship Report”. 2026.↑32
12. [12]beehiiv. “beehiiv Ad Network”. 2026.↑33
13. [13]beehiiv. 2026.↑34
14. [14]CNBC. 2022.↑35 ↑36
15. [15]TechCrunch. 2021.↑37
16. [16]Pew Research Center. 2026.↑39 ↑40 ↑41 ↑42 ↑43 ↑44
17. [17]beehiiv. “The State of Newsletters 2026”. 2026.↑45 ↑46
18. [18]Substack. 2025.↑47
19. [19]HubSpot. 2025.↑48 ↑49 ↑50 ↑51
20. [20]beehiiv. “The State of Paid Newsletters 2026”. 2026.↑52 ↑53 ↑54
21. [21]Omeda. 2026.↑55 ↑56 ↑57
22. [22]Inbox Collective. 2024.↑58 ↑59

Method

We searched Google for newsletter sponsorship statistics, newsletter ad rates and newsletter sponsorship CPM, read the 25 pages that ranked, and counted how many of them repeat each number. Each outside number was traced to the company or survey that produced it and checked against that page on September 24, 2026. Rate guides from beehiiv, Paved, Letterhead and others are the publishers' own estimates, not measured market data. Forecasts are marked as predictions. SponsorHawk numbers come from two files in the product's dataset: 8,917 newsletter sponsor placements (after removing GitHub and Google sponsor listings, event sponsorships, content partnerships and duplicate rows) and a directory of 424 newsletters with self-reported subscriber counts, slot prices and open rates. We found no peer-reviewed papers that measure newsletter ad prices, so this page has none.

SponsorHawk numbers new on this page:

• SponsorHawk's newsletter data holds 8,917 sponsor placements by 2,294 companies across 390 newsletters, dated December 2023 to August 2025. Sponsor-to-newsletter placement records in SponsorHawk's dataset after removing non-newsletter placement types and duplicate rows; sponsor names merged case-insensitively.
• HubSpot was the most frequent newsletter sponsor in SponsorHawk's data with 252 placements, followed by Guidde (207) and Vanta (153). Placements counted per sponsor name, case-insensitive (Hubspot and HubSpot are one sponsor).
• 55.4% of newsletter sponsors in SponsorHawk's data (1,272 of 2,294) appear only once, and 25.3% (581) sponsored two or more different newsletters. Placements per sponsor; distinct newsletters per sponsor.
• Software and AI companies bought 41.1% of the newsletter placements in SponsorHawk's data (2,142 software, 1,522 AI). Sponsor industry field as recorded on each placement; the two largest industries summed.
• Header sponsorships were 41.4% of newsletter placements in SponsorHawk's data (3,691), ahead of sponsored content at 26.9% (2,399). Ad type field as recorded on each placement.
• The median newsletter sponsorship CPM in SponsorHawk's newsletter directory is $22.58; the middle half of newsletters charge $8.89 to $40. CPM = listed sponsor slot price / subscribers x 1,000, per newsletter; median and quartiles.
• In SponsorHawk's directory, newsletters under 10,000 subscribers have a median CPM of $32.87, against $6.67 for newsletters with 100,000 or more. Same CPM as above, median per subscriber band. Median slot price: $100 under 10,000 subscribers, $500 at 10,000-50,000 (60 newsletters), $1,600 at 100,000+.
• The median open rate listed by newsletters in SponsorHawk's directory is 42%. Self-reported open rates as listed; values above 100 dropped as data errors.

All 59 statistics as a CSV: newsletter-sponsorship-statistics.csv.

Cite this page

SponsorHawk, “Newsletter Sponsorship 2026 Statistics (Updated September)”, updated September 2026, https://sponsorhawk.com/research/newsletter-sponsorship-statistics

To cite one number, link its anchor: each statistic has one, for example https://sponsorhawk.com/research/newsletter-sponsorship-statistics#stat-1.